Planning and executing an online advertising campaign is great but what do we do afterward? That’s when we track and analyze their effectiveness. How do we that? With applications like Google analytics, Hootsuite, Buffer or Hubspot, we can generate performance reports to see where your traffic and leads are coming from, what content they were interested in when they converted, and how long it took for them to convert.
Do you really know who your target audience is?
Web analytics tools provide you all the information you need about your visitors. It is not just a measuring tool but also a market research tool that can help you improve the effectiveness of your website and your advertising campaigns.