Be present at the right moment to capture the right audience!
As a small business, targeted marketing is likely where you’ll be spending the majority of your effort. Personalized marketing channels like Google AdWords are far more prevalent and far easier to track. A personalized marketing channel is anything that gives you access to a person that you know is within one of your customer segments. These channels could include online advertising, text advertisements, social media, email, and even video advertisements on YouTube. Together, we will determine the best channels to reach your target market depending on your goals and your budget.
Online advertising includes email marketing, search engine marketing (Google Adwords; Yahoo! Advertising!; Bing Ads), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
How to run successful online ads:
- Start with an effective keyword research: analyze the words and phrases the searchers use to look for the services or products in your industry.
- Always improve and update your keyword list